Recording and Mixing
Digital Music Production
DJ Technology
Live Sound and Stage
Music Video Production
Music Business & Marketing
Social Networking & Music
Social Networking & Music
LEVEL: Beginner - Intermediate
PREREQUISITE: None
SCHEDULE: Meets Weekday Evenings
Course Summary
Artists, producers, DJ’s, labels, managers, and promoters all use various social networks to get the word out about their music. Social networks like Facebook, Twitter, YouTube, Sound Cloud, and Reverb Nation have become a major part of the music industry.
These networks serve as valuable conduits between artists, labels, promoters, and consumers. This is where people find out about new music, follow their favorite artists, and download the latest tracks.
This course will show you how to fully leverage the power of social media to increase traffic to your site, create buzz around your music, build your public brand, and generate revenue from sales of music, merchandise, ticket sales, and more.
We will take you through a series of steps that will help save time and money while simplifying the process of managing multiple social networks without skipping a beat.
The skills developed in this course are invaluable for musicians, DJ’s, producers, label owners, promoters, and just about anyone else involved in music.
Student Assessment
WHO NEEDS
|
WHY DO YOU NEED
|
|
Individuals and businesses who need to drive traffic, generate sales, and create exposure to their brand through social networks
|
It’s amazing how many musicians, DJ’s, producers, and label owners don’t know how to effectively leverage social networks to market or promote their music. They publish a web site or Facebook page and wonder why they don’t get more action. They upload their songs to iTunes and wonder why people aren’t buying their tracks. In order for web sites and social network pages to be successful they need to be nurtured and maintained. There are definitive strategies that can be used to grow your web and social presence, but you have to apply them correctly otherwise you will not get the results you want. We can show you how to get the most out of your web and social media presence. |
