+ Music Business and Marketing: Course Summary

Twelve of Chicago’s top music business and marketing specialists have come together to deliver what may be the most powerful music industry course we’ve ever developed!

Our expert instructors will break down all the essential moving parts to help you get a handle on things like copyright, publishing, licensing, distribution, and artist development.

Whether you’re a DJ, musician, label, or promoter, successful marketing plays a major role in the success of anything related to music.

Students learn how to read and understand commonly used contracts and agreements. They also learn important deal points that should be negotiated in any agreement.

We will also cover how to generate revenue from performing, recording, merchandise, ring tones, records, downloads, and so much more.

Marketing and promotions is more about building an effective plan and executing it. We’ll show you how to do this in class. You're life will change once you understand how to take control of your brand identity and marketing strategy. This course peels away all the layers of how to build marketing campaigns that drive traffic, build brands, create fans, and generate revenue.

One of the best parts of this class is the networking. Students get access to different instructors throughout the program. Plus they will be able to gain lifelong industry connections with other fellow students and staff.

The time you spend in this class could change your life forever.

+ Social Networking for Music: Course Summary

Artists, producers, DJ’s, labels, managers, and promoters all use various social networks to get the word out about their music. Social networks like Facebook, Twitter, YouTube, Sound Cloud, and Reverb Nation have become a major part of the music industry.

These networks serve as valuable conduits between artists, labels, promoters, and consumers. This is where people find out about new music, follow their favorite artists, and download the latest tracks.

This course will show you how to fully leverage the power of social media to increase traffic to your site, create buzz around your music, build your public brand, and generate revenue from sales of music, merchandise, ticket sales, and more.

We will take you through a series of steps that will help save time and money while simplifying the process of managing multiple social networks without skipping a beat.

Ths skills developed in this course are invaluable for musicians, DJ’s, producers, label owners, promoters, and just about anyone else involved in music.